Future Trends in Fitness Industry

Just while we're on this one, you mentioned you're a step ahead of the industry. Where do you think we're going? Well, I think that people really learning about the mitochondria will be next. So like this next year, we're going to teach more mitochondria stuff, right? And then I think it's going to go into the relationship between the immune system and inflammation and how that relates to stress, which we already teach at a basic level. But in our foundation stuff, we teach it really big, broad concepts. And then after you've done that, now we're going to go into the kind of nitty-gritty details of, okay, let's pull some layers back and let's really see how this works in a more detailed fashion once they understand the conceptual stuff. But I think those are the two things. And that's the stuff they need. I think that people are going to start having the hammer dropped on them, like personal trainers who are calling them functional medicine practitioners. I think the governments are going to sort of start dropping hammers on them because you cannot use medicine in your name. Unless you're a fucking doctor. So if you want to be a doctor, fuck, go back to school. But stop, you are not diagnosing or treating disease, which is the definition of medicine, right? So, like, we call our guy, like, functional physiology, right? And integrative personal training. That's the kind of taglines that we made that we tried to trademark and somebody blocked us. But whoever that asshole is, when I find out, I'm going to knock their dick in the dirt. But that's the thing. Like, there's nothing, there's not out of scope of practice to learn how the body works. And if you're teaching people exercise, you should probably know that. It's kind of important. And people need to get better at nutrition because a lot of trainers are out of scope. They're riding sports nutrition, but they don't have any credentials. And, you know, clients now, that's expected. Whether it's legal or not where you live, that's expected. You're not always going to go to a trainer that doesn't ride their nutrition. But they really need to understand the difference between physique nutrition and sports nutrition, right? Because those are two different things. And some of the things I've seen in Australia, I had a girl that was training about 19 to 21 hours AFL, that weird AFL game you guys have. And she was eating. Big in Melbourne. No, big in Melbourne. Yeah, 1,500 calories and like 80 grams of carbs a day. And she was training like 21 hours a day That is ridiculous Tons of injuries you know sugar cravings she bashing out sugar all the time because her brain like ah, I kinda need food. And it was an easy fix. Jump her up to over 3,000 calories, add a bunch of carbs, no more sugar cravings, injuries went away, and now she's dropped a few kilos the first couple of weeks. Awesome. Very cool. All right. Should we move on? We should. Okay, so one of the things we've had on our list for quite a while, Luke, and we've been saving it for you is the ketogenic diet. We're happy to have a discussion around that topic. Absolutely. Man, I love all diets. We can talk about any diet you want. I don't bash any diet. I'm saying, you know, eat the diet that you're going to be able to stick to. Ultimately, consistency is what matters. Consistency over a long time. I'm doing a ketogenic diet right now. And the reason is I just came back from overseas. Every time I do a tour, I get fat. And so the first thing I do is go on a ketogenic diet to increase metabolic flexibility. but it's a short term. I'm not doing this very long. I'm going to do this probably, I might do it to the end of the year. I'll probably right now I'm doing two or three weeks of just a modified ketogenic diet, and then in a few weeks I'll probably add in some cyclical ketogenic dieting. It's the same stuff I teach people. I practice everything I teach. I'll move into targeted ketogenic dieting, and then I'll move to a modified low-carb diet, and then I'll pump my training volume up, and I'll crank my carbs up as high as I can while I'm still able to maintain mitochondrial fluidity and metabolic flexibility.