Chapter 7 · The Women Series with Holly Sinclair
Company Culture and Personal Branding
August 22, 2022
You know, that's a good, that's a very good question. I thought about that. I'm not really sure. I think part of it was because I don't want to get too deep in it. because I don't want to get sued, but it was about how that, it was how that company treated their employees and, um, and also how they treated trolls and things like that, that made people shy away and go, well, we don't want to, like they fired every single person that built anything that they did. So like the entire platform, all the people that were the OGs were gone. Um, and there were, there were a couple of people who left, but most people just got let go because they didn't like anybody building a name for themselves. They wanted to be about the Pollack Group. And they couldn't separate the fact of the personality of the person lecturing that was lecturing for the company. They couldn't separate that concept that people are going to want to come to your courses if they like you. It's not it is about the company, but it's also about they're coming to see a specific person lecture, whether that was me or someone else, because we were considered an expert in what we were talking about. And everybody's got a personality you kind of click with that you like the way they're putting things down and that's what's allowed us to do really good muscle nerds because we're super transparent we're not politically correct we don't give a fuck i didn't ask you before we got on here if i could cuss or not that's um you know and i just say what it is i'm a maniac so that there are people there are other maniacs who like that thing so they like to come hear me talk they like the jokes and the stories they like and they like the education um yeah and so uh i think that's kind of what it was is that i was just being nice to people you know um usually once a year i'll post this quote by zig ziglar helping up people get what they want out of life and eventually you'll get what you want and i've we've always it's always been my thing help people that don't expect anything from it eventually they'll help you back and they'll elevate you to a different position if that's how we start a muscle energy we'll always we'll always over deliver always I love that I love that one of uh I guess you know let's get sort of into the main crux of what I wanted to talk about today which is training um the