Networking and Industry Collaboration

I mean, I think, not that I plan to get into this type of conversation, but we'll see where it goes. I think working in this industry, it is so important to connect and collaborate with people, right? And how much that can do to help provide you with the stepping stones into whatever it is you want to create for yourself. Yeah, it's a weird time in our industry because you have a lot of people that want to be on their own and they're scared to collaborate. And you can get screwed. We've done collaborations with people who've got totally screwed. That's not going to stop us for collaborating in the future. It just makes us a little bit cautious. But even people who are just getting into the industry, the best thing you can do is start networking because just like any other industry, a lot of it's about who you know. So it doesn't matter if you're – you can be the best trainer in the world and nobody knows about you because no one's talking about you because you're not networking with anybody. So there's a lot of people. They want to keep their information to themselves. They kind of want to be a lone wolf. this is a very social, very clicky industry. So if you're not getting out there and talking to people and sharing information and talking about the trade like you really doing yourself a disservice right from the start How what do you think was the pivotal point between because you mentioned that people wanted to work with you but not with Poliquin group. Like, what do you think was that difference that, I mean, I guess that's the culture of muscle nerds, but what, what is that that you've created?