Marketing vs. Craft in Coaching

This is a perfect segue into one of the things I wanted to cover today, which is to follow on from Luke's and our first episode together, which is the state of the personal training industry. And we kind of, we glossed over this a little bit. We touched on it, glossed over it and then moved on. I think we got into more biochemistry, but I really want to go into this because we're in the age now where it's all about these six-figure business coaches, all about your first 100 clients, the fucking Chris Dufays of the industry. No, don't fucking say that name in front of me. Sorry, dude. Sorry. It's all about the ratings. You gave me a couple of glasses of whiskey and now you're ramping me up. I'm sorry. I'm poking the bear. No, the beast out. I've been in this industry a long time. Hello. A long time, over 20 years. 30 years of you when I first started training, right? So here's the thing. These young coaches are getting in. Stop taking sales and marketing classes. Learn how to do a really fucking good job, and you will have a waiting list of people who will want to give you money and their first child and probably a kidney as well. You will be booked out solid. But if you learn how to market and sell from these fucking charlatans, you will be forever lead farming and spending all this money and funnels on these fucking leads and you can't keep a goddamn client more than a few months because you don't know what the fuck you're doing yeah sounds pretty predatory it is predatory and it's fucking pissing me off like you've seen all these young 21 year olds they don't know their ass from a hole in the ground and they're but they look really good with their marketing they're you see in the education industry and they're coming to you they want a solution they want to be they think they're coming to you to be fixed like they've got problems and they need help and they need support yeah they just want systems they don't actually want to learn their craft and you know here's in the back in the day i was telling the story of this weekend too you know i started personal training and it got to a point where it was so easy to become a personal trainer and then it became really people like oh i can just hang around and talk to people and make 50 an hour and you know obviously this is a long fucking time ago and everyone became a personal trainer and i said okay well i'm an i'm an i'm a competitive power lifter. I'm a competitive strong man. I'm now a strength coach because nobody else is calling them that. Then everybody started calling themselves a strength coach. And I would see guys who were fucking 60, 60 kilos soaking wet. They couldn't fucking bench the bar. I'm a strength coach. Motherfucker, you need to get strong before you call yourself that. Now I'm kind of back into being a personal trainer because I'm, I want to make being a personal trainer a good thing again that you're proud to tell people I'm a personal trainer because I'm a professional, I know what the fuck I'm doing and I'm helping a lot of people. I'm guilty of that too, being lost in the wasteland of I don't want to work with general population, I only want to work with my fighters, I only want to do that. And now it's been a full circle thing. I mean, it really is something you need to take pride in because it's the reason we got into this fucking industry in the first place. Most of us got into it to help people. Exactly. As Luke was saying, we're here to help people, whether that's to make ourselves feel better about ourselves are with us to have an impact. It's why we're here. We're not here to help people. What the fuck are you doing here? Exactly. My favorite quote is Zig Ziglar. Help enough people get what they want out of life and eventually you get what you want. And I've done that my entire career.