The Coach as CEO of the Client's Business

I just thought people are stupid if they don't want to do this. So I'm going to make all my clients want to want to do this. And it's like, I failed a lot of people the first, first half of my career because I wasn't listening to what they wanted. I was trying to give them what I wanted for them and they might not want that. So if a woman came and want to be trained, I'm like, I'm thinking you're going to be on stage in six months. She doesn't want to do that. Or I get a guy come in. I'm like, I see his potential. I'm like, you're going to be the next world strong man. This dude only wants to look down and see his balls. He hasn't seen in like 15 years. He does not care about doing Atlas stones and log press. And here I've got this dude with a crib back doing that because that's what I like to do. And so anytime, the way I look at training too, whoever's writing the check is the boss. Okay. So kind of going back to the CEO business model, the CEO is hired to manage things and make sure it's run. But realistically, he has to do that in the context, the owner who's writing the checks wants him to do. So in a personal training scenario, the client is the own business owner and they're hiring you as the CEO to manage their business, which is their health and their fitness and their body composition. So we have to say, if they're writing the check, we have to say, okay, what do you want? I want to lose weight. Okay. How much weight do you want to lose? This much. Okay. Now it's my job to educate you on what that weight needs to be and how much you actually realistically need to lose. And then, you know, I have to look, listen to what type of exercise do you like to do? I like to do Zumba and body combat. Oh yeah. That's not going to work for me. Okay. You're going to have to lift weights. I hate lifting weights. I get hurt. Okay, cool. You're going to lift weights. That is not the way this is going to run or they're going to find some other CEO to run the business. Yeah. Somebody comes in and says, I'm a vegan. Ooh, that's bad. You have to eat meat. Now you're challenging their belief system. You're not going to be training them much longer, right? So you have to match up what the client says they want because they're the boss with you being paid to manage how they get this done within the context of what they want to do in the confines of what they're wanting whether that's a religious diet cultural diet belief system diet and what type of exercise they like to do because that's what they're going to actually be compliant with and stop trying to change their belief system 100 and this sheet it's funny you said that i just put up a transformation of jesse i think it was no no longer than two days ago captioned like clients once over my once and it's the exact same thing that's like like we got to a stage where yes i could have just put the foot on the floor and gone to a different different level of body composition but that's not what she wanted we don't that's not our goal here that wasn't our goal when we jumped onto consultation first so we we shouldn't we shouldn't push to where we want to and like i funny you said the Zumba thing as well. So if a client comes in and says they want to do Zumba and their heart rate is 10 higher than where I want it to be for this perfect zone that I want them in, so be it. It's just a matter of what they want because, like you said, that's going to allow them to adhere to it and enjoy the process a lot more. That's right. But you're going to get a much better result at the very end. That's right. I mean, if an athlete comes to me, it's my way or the highway because that's more dedicated thing. if it's gen pop, okay, cool. Let's figure out what you like to do and what you're willing and not willing to do. And let me work around that. And