The Founding of Muscle Nerds Health

I've always had a thirst for knowledge. I wanted to know what I need to do. But more importantly, I want to know why. If I do a what is the adaptation I get and how do I manage that? How do I layer it into everything else? So for a long time, it was about application. Then I started wanting to know about the physiology. I sought out people to get that information. Then I got into more formal types of education and deeper certifications. and then I thought man it would be fantastic if someone would tell you what to do but also tell you how the mechanisms work and why you would do it and more importantly why you would not do certain things at certain times nobody was doing that so then we started muscle nerds because when I was with Charles and Republican group we were telling people program like this do this do that but because there was no context of when you didn't do that or what you would do if that didn't work because there was no chemistry involved. There was no physiology, no biology involved. You get stuck. It would work for say half your clients, but you'd fail the other half. So when I left Pollack and Group, I looked at my wife and I said, look, let's start our own education company. I was already doing online training. I've been doing that since 2007 when we were using fax machines. And so I said, where is there a hole in the industry? Nobody's really teaching how to train normal people. You're advanced hypertrophy, advanced fat loss, advanced nutrition. What about just basic shit that your next door neighbor needs to actually get where they need to go? Because your next door neighbor doesn't need drop sets, bands and chains, weight releasers. They don't need all this stuff. They need to learn how to move better and then get stronger in movement. And that's a vastly different mindset than what we've been taught up to this point in the industry. They don't need, they don't want to be dick skin lean. They don't want to fucking bench press 500 pounds. They want to take a solid shit once in a while. They want to have a better sex life. They don't want their back to hurt while they're having sex. They want to wake up with a lot of energy. They want to be able to play with their kids. I mean, that's realistically what it's all about when it talks to gym pop. So I said, okay, how do I take all this stuff? I've learned about how to train high level athletes. How do I distill that down into something usable for the gym pop and the mindset that what they're looking for? And so we started muscle nerd six years ago and it's taken off really well. And I think what I'm happy about is that before six years ago, nobody thought about health. It was all about performance. It was all about looking better naked. And we started getting people more interested in taking blood pressure, HRV, heart rate, body temperature, orthopedic profiling, like taking all the stuff that we should have been doing all along and saying, okay, we need to use this with people and figure out what's the best course of action to make them healthier. And then we can layer on performance as an afterthought. Yeah, absolutely. And I think the main thing is that we were even just discussing off air. It isn't just to make someone shredded in eight to 12 weeks. It's so much more than the underlying mechanisms and the physiology that's going on underneath. It's so important to be, yes, we can stand in front of the camera and have a smile on your face, but feel so shit underneath that it's just not worth it. Then it's not worth the buy in. and you just have this yo-yo of gain body fat, lose loads of body fat. It's just this yo-yo across the year that's obviously ridiculously unhealthy to do. I think those kind of basics and those fundamentals is something that you clearly are passionate about and teach very, very well as well. Thank you. Thank you. I am passionate. I'm very passionate about this stuff.