Industry Extremes and the Need for Empathy

Oh, my God, this is going to be a really long talk. And it's going to be a really long rant because I've been in the industry my entire life, and I've been all over the world, and I've trained thousands of coaches. And the major one is too much bro science. Like there is a need for empirical observation, right? We know that. But you also have to get into the science because the science will tell you if something actually works and why it works. And so for my company, we went out. We see every other education company is telling you what to do, but they're not teaching you why it works and when to use it correctly. So it's like if you have a toolbox. Like you wouldn't take a skill saw out to hammer a nail, but that's what they do. And you wouldn't take it if I said, okay, we're not going to use a skill saw because that's not the right tool for the job. I want to use a hammer. You wouldn't use a sledgehammer. You would just use a regular hammer. And use the sledgehammer when you need it. but everyone tends to go right to the sledgehammer because they don actually know how the body works And then you get people that do crazy 12 transformations and they do unrealistic things to get to an unrealistic goal and they not ready for it because they haven actually prepped the body and gotten the body healthy first. So we have a concept we call prepping the prep. If you come to us and you want to do a show, you're not allowed to pick your show. We will pick your show for you because we're going to get you in the best physical state possible first, get you close to where you need to be, now you pick a show. By doing it that way, we don't encourage like stupid things with your training and your diet. You know, we emphasize sleep. We emphasize adding more calories, adding more carbs, then adding more work instead of chronically underfeeding and overworking people. Because when you do, you can get away with that a lot. Like we'll get girls that maybe they decide they want to do a show because their best friend just did a show that looks like a lot of fun. So they'll do a show and they say, wow, that was great. And you say, okay, now we need to kind of pull you out of this and get your body back to homeostasis. and then we'll pick another show when you're ready. Well, there's another show in two weeks. I'm already shredded. I might as well do that. So they do that show, and they do okay. And then, well, there's another show in two weeks. So they keep doing show after show. They do four or five shows in a row. Then they get a stress fracture, or they get sick, or something happens, they can't train, or they start binging because they've been chronically under-dieting, and now their brain says, I need food. I'm not making energy appropriately. So then they go on huge binging weekends or weeks, and they put on 20 kilos in four weeks, and now it won't come off no matter what they do. Because their body's like, no, you're not tricking me this time. Yeah. But that's a big problem there. The other thing is, man, our industry is a bunch of ego freak, narcissistic people with mommy and daddy issues. And I'm one of them. I competed in powerlifting for a decade and a half. I competed in physique. I trained these people. The one thing that coaches need to learn that is not being taught is how to have empathy for your clients, how to actually give a shit. They're too busy masturbating to before and after pictures of 12-week transformations. All right, well, let's see the after the after pic. Let's see a year later how much in trouble your client is now. You're not beaten off to that, are you? Because they just don't care. They only care about stroking their own ego. Right.