The Problem with Personal Trainer Education

I'm the owner of Muscle Nerds and what we do is we do some online training, mainly specializing in general population and coaches and physique athletes as well. And then we also have the education side of it. So for the past five years, I've traveled lecturing all over the world, first for another company I won't name. But I left that company and decided I wanted to do something a little different. You can mention the name of that company. Well, it's Voldemort Group is what we call it. Okay, you don't want to know. That's fine. But for a well-known company that was selling a lot of nutraceutical-based products. Yeah, exactly. And we wanted to take a different direction and teach a little bit more science-heavy stuff, stuff that was more research-based. And so that's what we've done. And we've been traveling. We've gone, we're now a little over two, almost two and a half years into it. We've had about 600 coaches come through our programs. And we're out basically doing the same thing you guys are doing, which is trying to change the industry. Trying to make the industry better and actually bring some real science instead of a lot of the bro science and placebo type things. I love that. So you're training mainly the trainers. So you target mainly the Cert III and IV trainers? Right. We basically specialize in training the people after they've gotten their Cert 3-4 or whatever type of CPT that they've gotten. So depending on which country, because every country is a little bit different. So you guys have a bit of a larger process to become a personal trainer here, which is good. But it's also not good as well because the material you learn there is very basic. So you get guys that they don't have any science background. They go into the Cert 3-4. they don't spend enough time learning the actual physiology. They just kind of brush over that, and they get right into sets and reps and squats and things like that, and then they turn them loose, and they actually don't really know a lot about how the body actually works. So that's what we do. We teach basic and intermediate biochemistry. We teach basic physiology. This is how the cell works. This is how your muscle contracts. It's all the stuff that they didn't see the value in why they needed to learn it until they get into the industry and they go, wow, I need to know this stuff because I actually don't know how a muscle contracts. Right. And so you go through everything from not just putting together a program in terms of, okay, you're lifting X amount of reps, but you're also looking at nutrition, you're looking at hormones, you're looking at biochemistry, you're looking at energy pathways in the body. You look at the body holistically from a point of view of helping people to achieve whatever performance it is. And it may not be getting on stage. It might be someone playing football, soccer for our American-Australian friends. Or gridiron for the American guys. Yeah, yeah, yeah. So, right through any type of sport, whether they're trying to get just fat loss or muscle gain, and you start by looking at your customers or training those people to look at people individually and then tailoring programs for their needs Is that correct Correct