The Gap in Training for General Population

well my basic reader's digest version is i started training when i was a little kid i competed in powerlifting and bodybuilding and strongman physique and all this stuff uh ended up working for pollock and group as a assistant coach then took over when Charles Poliquin left and then left there and started muscle nerds. And so that's what I'm doing now. And mainly we training mainly gen pop, like, there was a huge gap in people teaching people how to train gen pop, like you can find any bodybuilding seminar, you can find any powerlifting seminar, you can find out how to how do you train pro athletes, which is what I did for a long time as I taught that. And then I figured out, wow, most of the coaches coming through these programs, they don't train pro athletes, they train like Susie Muffintop from next door with three kids and a hectic lifestyle that just wants to look good on the beach and fit into a size 12 pants. And some of the protocols I was teaching people at the time was not even close to what those people needed or what they wanted, you know, what their goals were. They didn't want to be Dick Skinley. Like most of the guys that come to a personal trainer, they want that they want to feel better and look better. They want to be a little bit stronger. You know, they want to look down and see their feet, you know, that type of thing. So, um, yeah, So we've basically kind of tried to fill that little hole in the market of how do I actually train normal people and get fantastic results and, most importantly, improve their health? Because most of the industry is about improving performance. So we said, okay, if we improve people's health, their performance will automatically get better. So let's focus on that first, then move into the performance side. And that's what we've been doing the last four years. Right. And just from kind of some of the things that you're obviously interested in, it's not only training and then there's the nutrition aspect to it. Also, your interest in rehab and kind of injury prevention, I suppose, and treatment. Where do you see how you help people? Is it an integration of all of those things?