Muscle Nerds Program Design Course

tell me about your periodization course because it sounds like uh you've got a better handle on this stuff than most people uh or maybe all people so i'd love to have you tell us tell the audience what your course is about and where they can find it? Yeah. So we've got kind of the flagship course, the program design. So it's basically you pay one time and you go through it as many times as you need to understand everything. And it's massive. It's got to be over 120 to 140 hours by now. So basically you sign up, you're in it for life until you just decide not, you don't want to do it anymore. And we go through stress module, how that affects everything. So we talk about autonomic tone. We talk about how to measure that, how to regulate that, how to measure symptoms and objective measures how to assess those and then how to create protocols We talk about the standard basic you know the standard standard basic uh periodization theories linear alternating uh we go into conjugate concurrent types of training things like that, uh, how to lay out a workout, how order of exercises, how to think outside the box too. Like here's, this is traditionally what you're going to be taught. But if you figure that stretching between this exercise and this exercise will create a solution. Okay. Then we're going to do that, but you're only going to know that through the assessment modules. So there's a couple of weeks of assessments where we go through manual muscle testing, length tension, looking at where somebody should be, when the joint's in a certain position, how to assess that, how to interpret all that. And then we go into conditioning as well, how to lay that on and long-term programming. Yeah, that sounds awesome. So I did do a mentorship and I wrote a 63-page doc on programming, then a separate 27-page doc. So I got this 90-page document on programming. And I'm just kind of like, what am I going to do with this? Does anyone actually want to read 90 pages of programming. But now it makes me feel better that you've done 140 hours. Yeah. I mean, we've done everything on video, right? Everything's on video. And it took, you know, it's taken us years to put this stuff together completely. We just added a sales and marketing thing that we hired somebody else to put in for us. And we're not big on the sales and marketing stuff because it is important, but it's important after you know what the hell you're doing. Sure. And that's what my mentorship is, man. It's like, I'm going to teach you how to do stuff and sales and marketing. Once you're a good coach, you know, people just come to you. That's it. Yeah. That's it. Like in the mentorship I do. So I've got a private mentorship thing as well. That's about 42 hours. And the biggest thing from that, the people that have done all of our stuff, they've done foundations program design, the mentorship, they easily triple or quadruple their income without, I don't teach them any, I'll teach themselves if they want. I'm not good at marketing. I can teach you sales, but the main thing is you get such good results that you end up on a waiting list. And then the first sales thing I'm going to tell you to do is double your prices. And then they're on a bigger waiting list, you know, and it's, it's just because they're getting better results. It has nothing to do with them doing fancy Facebook ads or any of that stuff. Yeah. One of the, one of the things I do in my mentorship is accountability and like, I'm keeping you accountable to being a better version of yourself. And I think that in and of itself, if you taught them nothing else would allow them to be better coaches because they're putting you know the rubber meets the road man it's like are you setting goals you're achieving goals are you training hard to self are you proving to yourself you're capable and you start to understand like yeah i can do this stuff and when you believe that now you become inspiring and obviously then i'm building a skill set on top of that but i think the number one thing that i find or a lot of coaches are missing still don't do it themselves like so there's this this interesting dichotomy that exists in our community i think we briefly alluded to this is like you have the theory people over here and you have the practice people over here and it doesn't It seemed to be enough of this, right? It was a very small group of people who were doing theory and practice. And those are the ones that cut themselves apart. And when you apply what you are learning and you practice what you preach, you become a valuable asset. If you're just someone who reads books, you're an asshole oftentimes, right? Like you have this great theoretical knowledge, but you just have a big ego because you think you know what you're talking about, but you don't have the fortitude to apply it. And that's just so common in what we do. And that's why there's this separation in the science community, quote, unquote, the data-driven or the, you know, whatever the hell they call themselves now, as compared to the people in practice. And I think, you know, there needs to be more of the intermingling where the rubber meets the road. Yeah. Yeah, I think, like, one of my mentors, Dr. Warren Bannock, I think he says it best. He's a PhD, and he works with athletes. And he says, look, I'm not evidence-based. I'm evidence-informed. So if they see this stuff's working, they're going to use it. And then they'll test it in the field. Because you know often what you see in a study that done in a lab is not going to correlate really well with what actually happens when you in the field doing the thing you doing and and equals one right it always just man like contextually who is who is this person what their state of the nervous system what the state of their their endocrine system what's the state of their brain uh you know muscle lengths mechanics so many considerations that uh you know you're looking at man so dude it's been an absolute pleasure it always is uh and i'm so grateful for the fact that you're teaching people and making this fitness industry a better place for coaches to ultimately apply your knowledge and then make it their own. So Luke, thanks, man. I appreciate it. Oh man. You know, realistically, it's not really my knowledge, right? It's everybody I've learned from. Right. You're totally man, but like all of us, it's a unique synthesis of everyone else's information applied to a very specific context, right? Cause like no one has your experience, No one has your brain. So you're taking all of this information and the ethos and going, boom, I'm going to put this into this specific application. So ultimately, it is yours. Right. I think it should be. Give credit where credit is due. Yes, we stand on the shoulders of giants, but nobody has your unique perspective and ability to apply it where you do. I think, man, thank you. I think, you know, realistically, the biggest thing I learned from Charles Poliquin was how to systemize other things. Right. That's that's what he was brilliant at and saying, OK, why does this work? Why does this work? Why does this work? OK, how do I sequence these in the right thing? And I think that's all part of critical thinking and figuring out systems and methods of what to do is taking other people's stuff and then putting into something that makes some sense and clarifies things and filling in gaps and things. And I think when we started MuscleNerds, I wanted to do that for the general population first before I went back into athletic training and things. It's like no one was teaching people how to train normal people. So I said, okay, how do I take everything I've learned from all of these high-level strength coaches, nutritionists, doctors, all that, and how do I water it down and synthesize it for, like, Mary Muffin taught from next door? And so that's kind of what we've done, you know? Yeah. And so the reason I say that is because most people are taking something Paul said in its application for strength training or powerlifting or athletic training and applying it to hypertrophy or applying it to gen pop. And it doesn't apply. You know, there has to be some thought process and some context applied. So your ability to think differently and ultimately take concepts that work in certain contexts and go, well, what about that would make it work over here? What about that? Would it make it not work over here? And how do I, as you say, take all these pieces and make them fit in this specific context? That's the wisdom, man. That's the brilliance. And that's what takes thought rather than just rote memorization. Right. And application is where the rubber meets the road and ultimately how it all fits. Yeah, I think that's that's basically what we teach in all of our courses. We teach this is how you need to be thinking, like stop thinking like everyone else. You need to think about this, like sit there and stare at the wall until a thought comes in your head and then write it down and then see where it fits and then test it. That's the only way you're going to know. Right. Yeah. And that's the first thing I say when people come into my classes is I forget everything you think, you know, my objective is to teach you how to think. Like, don't think you know anything. Just think. Right. And if you can think, you'll start to have new solutions and new processes. And there may or may not be accurate, but the more times you apply them, the deeper your thoughts will go. And rather than being rote, you can just think. I think that's it. Yeah, man. Yeah, it's funny because people are scared to try things that other people say don't work. And it's like, look, if something makes sense, try it. I had a guy the other day, shoulder issue, right? And it just came out of nowhere. And I was looking at the shoulder. We were looking at folks on specific things And I went hold on a second didn you roll your left ankle two weeks ago He goes yeah And I said now your right shoulder hurting He goes yeah I said okay, we did some gluten hip work. And then he tested the shoulder. I know the pain went away. I said, okay. It started, it started on that spiral line from your rolled ankle, probably affected your glute. Now it's affecting your shoulder. I didn't know it was going to work. And when it worked, I started yelling and I was jumping up and down. There was a couple of physiotherapist in the gym that we train and they were like, what just happened? I'm like, I didn't know it was going to work. It worked. Badass. Let's write that down. Yeah, absolutely.