Continuous Professional Development and Career Progression

I feel like the big picture topic we're having as a discussion just now is like continued development as a coach, right? We provide continued development in the area that you, some of it you don't like because there's the social media thing and not what we do, but social media, sales marketing, or BDSM is what we call it, business development, sales and marketing. Nice. For you, the other side, we're both continued development for coaches. Agree? Yeah. Right. 100%. What are your thoughts on that concept of continued development for coaches and do you think there's ever a point where you should stop i mean i know your answers to all these questions but i'm always curious to hear what you say i mean i i think you should never stop i think there you should have a beginner's mind you should always be seeking because there's so much to learn there's so much to learn uh i do think that like i have to have width and depth because i teach it right but when with With coaches, when you first get in the industry, you have to do what I call is you got to shovel a lot of shit. So you got to train clients that you don't want to train. You got to deal with issues you don't want to deal because, A, you don't have a choice. You got to earn the right to move up the fucking food chain. That's right. And you need to deal with problem clients. So in the future, they're not that much of a problem. So you also have to have clients. You have to fill up your dance card before you get really choosy and niche down. You also have to figure out who you want to train because you may have somebody who loves training bodybuilders. If you like training bodybuilders, you go into bodybuilding. Powerlifting, powerlifting. CrossFit, crossfit. But it changes as well. Yeah, it can change. It should change, I think. And then you might have people like, I'm a tactician. I'm not an accountability partner. But in the early, which is funny because that's what I'm teaching at your seminar, is compliance, accountability. Part of the reason why I wanted you to teach it because you don't. Yeah. So it's like I had to go, I had to think back like decades ago where, okay, when I actually had to have a lot of empathy for my clients because I had to train a lot of clients that I just like, whatever. Like what, what would I need to know if I was starting out now? What do clients, but now the older you get and the longer you're training people, you then can be more selective about who you train. So like the people that I train now, I'm not empathetic at all. Like I'm a little bit like if they have problems, I help them. but I'm not going to hold their hand and parent them and all that type of thing. But that's a skill set that you need to know. Now, you could be the tactician like I am and move off to that angle where you go into assessments and biomechanics and you go into the nitty-gritty of physiology, or you might go, hey, I really like this whole counseling, the empathetic side. I like the accountability. So I'm not going to worry too much about my program design, just solid enough programs, but I'm really going to go full Monty into the accountability, compliance, the, you know, kashi, hippie, crunchy shit that I don't like. No, I think like picking your area is definitely key. And I think like for me, it was biochemistry for a number of reasons. And I remember, you know, if we're talking like why, like, should you ever stop? I think one of the things that stuck from you to me was probably in that seminar, you mentioned biochemistry for dummies. you know who's read it and i immediately bought it on amazon and then you said like i still will read this book because when i read it i read it with a different mind a different set of eyes a different brain a different a whole different being to the guy that read it the first time and honestly i think i think a lot of coaches get that wrong where are they i read that one next and it's like a conveyor belt and next this goes back to finding your guy or girl and sticking with them yeah it's like the hopping between books topics subjects i think like the cpd thing is super super important but i do think the first few years you kind of look at that strategic breadth i think the sooner you can find where you want to plumb the well of like what do you know and accept the fact that unless you have like rain man powers like you you're not going to learn all of all of it is like where does it where does that best suit you but you have you have said realize I've been in the industry longer than most people too. So I've got decades, I'm decades ahead of most coaches. So I've had a lot more time to do the study. But the key thing is I never stopped. I never stopped. And I would find something I got really passionate at one point it was, was the biochemistry. Then it was like, Oh, nutritional biochemistry is, I mean, that is exercise metabolism. So let's figure out how exercise then alters what happens. So you have like, you have nutritional biochemistry, which is when things come in and what you do with it I was going to ask this question I so glad you gone here And then exercise metabolism which is okay what are the consequences when I do exercise How does that now move that stuff around and then affect what I eating So it's basically two sides of the same coin. So if you learn one, it's really easy to transition to another. And this is why I tell students it's all about stacking. Initially, when you go into a subject, you know, you're fucking complete retard. You have no fucking idea what you're talking about. and you're gonna feel stupid and adults don't like feeling ignorant or or stupid embrace that feeling i felt like fucking like like i had brain damage when i walked i certainly did when i walked out of that seminar but walking in i was like i don't even know if this was a good spend of money at this moment in time because i don't know if i even know to speak english and i told you on another call i'm like look sometimes i'm the guy in the room going i have no idea what the fuck this guy's talking about because there's levels and levels and the peak is really fucking high So I'd go to a medical convention. I'm sitting there like, I have no fucking idea what this guy's talking about. I laughed when you said about like exercise and nutritional metabolism. Like, uh, because that was my vote for what you would be presenting tomorrow. I opened my notepads, which are all like labeled up and for you. And I looked at it and I was like, this would be a fucking great topic. The difference between like exercise and nutritional. I wouldn't have even made slides. I would just whiteboarded the whole thing. I fucking love that topic. And I like Sarah was like, that's just your bias. Like just cause you love it. But I actually, I actually like, I actually liked that you're, that they chose for me to talk about. Yeah. Compliancy because it made me, you saw me, I was all day at a computer just like, okay, this and trying to fit the puzzle pieces together. And I was like, okay, I'm actually quite happy with this. And I can actually do it in a way that's not too science-y. Like I'm not going crazy in the brain and neurochemistry and all this stuff. I'm actually for the, this would be probably the first time that people have seen me talk where I'm not going full Monty in the like chemical warfare and shit like that. I'm going straight into, okay, this is your client. This is how we create loops. This is how we break loops. This is how you slowly make wins and drive them the right direction. What happens when they relapse? So it was, it was a good refresher for me to go, Oh, you know, I should probably actually teach this more often. Yeah. I mean, I still would like to know. I'd like to hear the metabolism one again. I'm still talking about dopamine and stress and some other stuff too. For me, that would have been good. But I think, yeah, I'm looking forward to it tomorrow. See, when it comes to you learning, like you're learning now and in the past, would you say that your learning came from like professional, a desire for professional development or just a deep-seated personal interest in knowing more? Both, both because I was like, I was always that kid who would take things apart just to see what was in them. And then I couldn't put them back together. Luckily, my dad was a mechanic, so he could always put everything back together. But I would always take apart electronics. I would take anything, anything. I just wanted to see how it works. I would constantly try to reverse engineer things. So when I got into this industry, I'm like, OK, let's let's look at the big picture thing. I do this. OK, now what? What's actually happening inside the machine? Okay, let's go get a physiology textbook. Let's get a biochemistry textbook, and let's start reading through that and try to find what happens. What's the consequence? Because everything we do is cause and effect. The reason your clients are fucked up, there's an effect that you can see. It's measurable. What's the cause? And if you don't know what you're talking about, you're going to try to fix the wrong cause or a lower-level cause where we need to fix the higher, upper cause because everything trickles down.