Introduction and Podcasting Logistics

Hey guys, welcome back to another episode of the Mind Muscle Connection podcast. Today I have a very special guest back on for the second time. He was actually on episode 357 about a year ago now at this point, Luke Lehmann. So if you aren't familiar with him, first go check out that episode. It was a great episode. But if you aren't familiar with him, he's a coach and educator. He's a founder of Muscle Nerds and he has over 20 years of experience in this space. So Luke, welcome back on the podcast. Good to see you, Jeff. It's been a while. What episode are we at now? So I'm on like 530-ish probably at this point. So I just do like, I do two solo episodes a week and then I do one guest a week. So it's like, it adds up, you know, pretty quickly. So it's not like, you know, I'm just, you know, just talking about a ton of fitness stuff, you know, and stuff like that. But, but just trying to stay consistent with it. So yeah, right on, right on. We've been talking about doing it ourselves and I have no idea what I'm doing, man. I just spent like a week trying to create, like, you see the blue behind me. I've created like this green screen thing. I'm trying to figure out it's all ghetto. I just went to the store, bought like bed sheets and learned how to do it in OBS and it's, it's coming along. Okay. But man, it's a, it's a whole other, a whole other process to learn. It is. Yep. Well, you do a good job of, of all the, as you mentioned, actually Luke. Yeah, man. I mean, the podcasting I feel like is, is pretty simple once you, once you get it down and everything like that. Plus you have a ton of good content and a ton of good information to share anyway. So that'd be awesome. If you do, would you plan on doing like solo episodes or like guests or, yeah i think i think like what you're doing like doing some solo ones and having a guest on every few episodes and that way you know talk about cerebral subscription and the training and some of the other stuff we're doing and things like that we're terrible at marketing we've we've never you gotta you gotta keep in mind like i'll be 47 in february so i come from uh from an era where there was no such thing as marketing and we we didn't have social media like you basically someone would call you out of the blue and go, Hey, so-and-so told me you're the dude for this thing that you do. Can I train with you? And I'm like, yeah. So we didn't have training software. We were using word, like typing stuff up on word. And there were times at the start where I was sending people their programs on a fax machine and they were sending it back on a fax machine. So it's like everything I've done has all been word of mouth. And so social media for us old people were like, what, what in tarnation is this? I feel like my parents, when I tried to get them they helped me with algebra in high school and they're like, I don't know how to do this shit. That's hilarious. That's the first time I heard the, the, the fax machine. That's a, that's a different kind of online training right there than, than what we're used to nowadays. Oh yeah. Like I was like 2005, 2006, I was online training. There was only a handful of us. It wasn't like it is now where everybody's a trainer now, you know, and you basically would get people, you go to a seminar and you would meet people and they go, Hey, I like the way you look, how you train. Oh, you're a power lifter, you're a bodybuilder, you do all this stuff. I want to do this competition. We train me and that's how you built your business. And then working forums. It's like before there were Facebook forums, unless we had PHP forums and you know, you get on like bodybuilding.com forums or whatever. And you would talk to people and go, Hey, you sound like, you know what you're doing. Can I pay you to train me? And you're like, Oh yeah, sure. And that's, you built it up over years doing that. Yeah. I do often hear a lot about, you know, people that got into the fitness industry, like you said, or, you know, early 2000s, it is a lot of like forums or everybody's talking about the forums. I never was on those. I think I came into it in like mid, like early 2010s. And that was like, you know, bodybuilding.com was kind of like the big thing then, you know, and so I'm assuming probably somewhat similar and stuff like that there. Yeah. Like it's, it's funny because when we started Muscle Nerds, I went, look, I don't want to do this on Facebook. I don't want to have a forum, a Facebook forum. I want to have like an old school PHP forum where you can have, okay, you're in the nutrition class. Here's that. And you could section it out. and you could give people access only to stuff that they are qualified to be in or that they've paid for, but no one would use it. They're like, no, Facebook is so much easier. I'm on Facebook all day. And I'm like, that's why your business is shit. And while your training is shit, you're spending too much time on Facebook and not enough time in a textbook. Yeah, exactly. Yeah. Time actually like learning more and learning the ins and outs of things. Yep.