The Art and Science of Program Design

And there's two components of that. One of those, which is like designing programs. People don't understand like designing programs is both science and art. So we have a huge never-ending program design course that we built with 140 hours of content. Former people ask questions, we answer them. We continue to upgrade it every now and then. So it's stuff like that. So whether it's us or whoever you go to, somebody who actually knows they're talking about knows how to put together a program because the first thing you need is a plan the second part is you need to have experience under the bar like you need to train people but it's also common right now everybody wants to be an online trainer because they think it's easy like it's big cash cow it's easy if you're not doing it right but you have guys that are 21 they've never trained a single person in their life they've been training themselves for 18 months and now they're going to train people online like how are you going to do that yeah they don't have they don't have the knowledge no knowledge no experience they they have no coach's eye they can't watch a video and tell somebody where they're screwing up they have no idea no clue it's insanity right now you have i guess it's similar in many areas of business in the world but you have a lot of business coaches that have set up as well and all i've done is read a book they've never started a company grown a company sold a company acquired another one and they're like i'm gonna teach you how to grow yours you're like how i think i read a book okay yeah um yeah i read a lot of newsletters yeah yeah exactly yeah it's a funny world that we live in and