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← Playing the Long Game with Luke Leaman

Chapter 20 · Ali Do Is Win

The Institute of Physical Culture

September 30, 2020

I know. And I like that. And you guys named your gym, the Institute of Physical Culture, right? And you bought that right before the shutdown. Yeah. Five days after we bought it, we had to close it down for a couple of months. So yeah, that was pretty hectic. We made it. And with the membership that you took over, because I know they weren't, it was another gym beforehand. Did you notice that a lot of the members were not training to the intensity that you would like them? Yeah, I mean, the gym was pretty poorly run and poorly mismanaged. It just the people that were running, it just didn't have any passion for this. So when we took it over, we changed everything. And now now we that gym was not known as a gym where people are doing a lot of PT. And now we're doing a lot of PT, we're getting a lot of fantastic results. People are doing everything right. We start everybody out with more structural like balance type training. And, you know, we don't let people deadlift from the floor or bilateral squat or do any of the big lifts until we get all of their wrinkles ironed out first and get them moving and feeling better Um and then you know it a very it is a gym pop mainly gym but it's, it's also highly specific too. So we're, we're looking at let's fix people. And then once they're fixed, let's convince them that strength being strong is cool. Um, and then working on, you know, metrics other than just the way your body looks of, Hey, look, you know, you just squatted your female, you just squatted your body weight. Let's try to get you to 1.25. Then they're like, oh, yeah, yeah. And then they don't care so much about the scale anymore because they're having too much fun getting strong. That's awesome. That's awesome. Hopefully when we can all travel again, I'll be able to make it over there. One day. I'm so over this. Can you go over, you know, I know you guys have a course coming up, you have a new course coming up. So can you talk about what you guys all offer?