Chapter 9 · Ali Do Is Win
Online Coaching vs. In-Person Training
September 30, 2020
Yeah. I mean, that's, that's what people don't understand in-person training. Cause I do both and I don't train a lot of people anymore. The people I train online, I've trained for years and they're animals. You know, Krista and Costa, Luke Fodden, all these guys that I train, I give them their programs and it's kind of like, here's your program, fuck off. I don't have to coach them much because they just do their shit. And then if they have questions and we do coaching and things like that, but they just do their stuff. But in-person training is so much easier because you're seeing somebody, you know, two to four times a week. You can ask questions, detailed questions while you're training them. You can fix things very quickly. it's a lot less work. The coaching that we do is very in-depth. It takes us hours and hours to write your programs because we do everything from scratch. We don't use a lot of canned programs. We use some templates, but those templates then have to be modified based on your equipment, your injury profile, and that type of thing, and the way we periodize things and add the nutrition to it. But people don't understand we can spend easily 20 hours a month on every single client, you know, and that's why we work as a team. So I don't have the capacity to train a lot of people anymore. If somebody wants to pay me a lot of money, I will. But most of it is, you know, Shane's talking to the client, then Shane's talking to me and I'm telling Shane, okay, let's do this, this and this. Ben's doing the same thing. Now, luckily, both of them are now very skilled. So I don't have to, I'm only pretty much pulled in to audit accounts and make sure we're doing everything right and and to solve problems that they don't know how to fix like super complicated problems with things like autoimmune things and you know hormones and stuff like that but um like you i think you've got the best of both worlds because you've come to all of our programs and you're also been trained by us for over two years so it makes people a better coach if they learn a system and also get trained by the people who wrote the system because then they go through it and that allows them to then put that knowledge back on their clients so that they're doing the right thing and understanding like if you want to be a good online coach you have to coach and a lot of people a lot of people are just training where they're doing $50 programs and sending people out that's fine dude make lots of $50 programs put them on your website for people to buy don't give them any coaching but to do the coaching it has to be more expensive which is why we are a little bit more expensive than what you would normally see because it's so labor intensive and we pay a lot of money for a lot of systems and there's multiple coaches talking about these problems so you know it's and it's a mentorship like we teach you what you need to know to get there and as a coach that's great all of our coaches will write that off as a as a business expense because it's it's almost like a mentorship so you're getting a sexy body you're getting strong you're getting fast and you're also getting educated and i think that's that's the way should be and I think too many people go on online training that have no reason to be there especially if they've never trained anyone
in person. There's a lot of people that are getting their certifications and going straight to online. You've never coached somebody in the squat. Your squat looks like garbage. What are you doing? Like you have no right to be jumping into that. You still haven't, you don't have enough time under the bar. You don't have enough experience to solve anybody's problems. And that's realistically what you're doing as an online coach and as an in-person trainer is you're solving problems, right? And you need a lot of exposure to seeing a lot of problems, movement patterns, eating disorders, things like that, to be able to help your clients appropriately. So if you're getting your credentials and you're going straight to online training, you're a real jerk. No, I agree. It takes years to be in front of different personalities, different body types, different like dysfunctions and stuff to actually be able to understand the depth of that, let alone be able to make decisions on the fly about it and program design. So I mean, it's nuts. Like the Instagram versus reality from a coaching perspective, let alone that and the transformation too. Like, as you know, Photoshop is huge. People recycle old photos and everything. And like, you know, that it is a mind fuck, especially to a lot of us women. But also, you know, I coach a lot of men. They see these guys. They send me photos of them on Instagram all the time. And they're like, this is what I ultimately want to look like. And I'm like, all right, well, I've been telling you it's going to take a long time. And that whole concept of playing the long game, you know, could not be more true. And I think all coaches should have a coach. And you guys train mostly coaches, right? Yeah, we do train Gen Pop. But because of the expense, a lot of Gen Pop don't see, like they don't understand how much we're doing and how much we're analyzing and all that. so a lot of gym pop people don't want to spend the money because they can hire somebody for 50 bucks and they don't know the gym pop they don't know the difference between experience and some schmuck who doesn't know what they're doing yeah the coaches the coaches get it because but the coaches are really hard to train because you guys are all fucking crazy um you're nuts like the coaches think they know more than we do so they fuck with the recipe if you fuck with my recipe, I'm just not going to talk to you anymore. I'll just, you keep paying and I'll just keep sending you shit. Cause you're going to, you're going to alter it anyways. There's no reason for me to coach you. But, um, you know, they coaches a lot of times flip flop a lot of their goals. Um, the girls are, they want to get bigger booties and they want to get more muscle and they want to get stronger, but they won't put on any weight because they're scared of the scale. I mean, there's a lot of dysfunctional disordered thinking in our industry of people. And, you know, I've been there too, but you know, I've been lifting for over 34 years. So I've kind of gotten through that in the first half of my career. And then the second half, I'm a lot more loose on that because you, you train for over three decades and you, you track your food and you diet for a couple of decades. It takes a lot of the crazy away because then you start understanding that when I gain weight, it's this, when I lose weight, it's this, this is how I look. So I don't look, I find out what works for me. But a lot of coaches don't have enough experience to understand that, Or they've had bad experiences, which has skewed their thought process and then make they start making irrational choices on what they do. And they start freaking out because they just get into a state where they're desperate and they think they think they're a special snowflake and they think the carbs are going to mess them up. And they think that, you know, they have to lift it in a certain way because of their muscle fiber makeup. And it's like, oh, my God, just shut up and just do what the fuck I tell you to do and just be patient and I'll show you the truth.