The Importance of In-Person Learning

When you and I were coming up in the industry, you would have to travel very far to go to a seminar but if there was something you wanted to learn bad enough, you would do it. Now people think that they can learn this stuff just online and you can't and that's why I still have, in all of our seminars, even the online ones, we still do an in-person component because there's only so much I can teach in an online module that's, say, six to 20 hours long or like in the program design that's got hundreds of hours of content. I've got to have an opportunity to fill in all those details. That's one of the hard things about the online too is that people will steal all your shit. We just busted a guy that was trying to trade one of our really low entry options, like a four or five hour how to train people online. he was trying to trade it to one of my best friends for another program for program design and my buddy's guy like dude you realize he's one of my best friends like i train at his gym he's my coach he we've been good friends for years he goes i'm gonna tell him this and of course the guy doesn't give a shit but i saw that yeah and what he doesn't understand is you can have our material it doesn't mean you're gonna know it because i still have to fill in all the details and i have There has to be an actual live in-person teaching portion or online teaching portion like a go-to meeting or Zoom or something like that because this stuff is so in-depth that you have to be able to talk it through and field questions and things like that to get people to truly understand it. And, I mean, you've been through the program design multiple times, and we have people go through it multiple times because it's going to take three or four or five times before it actually clicks, right? And before you actually know what to ask, like ask me or ask Ben or ask Shane or ask Zoe, like you're going to have to in order to get those questions, you have to go through it enough times to be able to understand it well enough to even have a proper question to ask. Right. So and I think that should be the future of courses where they're long term courses like that, where you go through multiple times, which is why we wrote it like that and why we will write all of our new courses like that. You pay one time and you go through it as many times as you need to to understand because we want people to truly understand and make the industry better Like we not doing this to become rich If I want to be rich I go into real estate or something else You know I become a drug dealer I don't know something. Remember when we met in Vancouver, like I think we became fast friends over ephedrine and Adderall. Luke's my people, man. That was a fun course because, um, because canna had just made weed legal and i'm not a big marijuana guy but everybody in class was getting crunk it was so funny i think one of the students i'm not going to name who this is but one of the students came up to me the next day he goes luke man um i think i took the the dab a little bit too far yesterday i go what happened he goes man i pissed my pants while i was asleep last night and i go well we'll keep that between me and you let's not let's not advertise that He was like, man, I've never been that high. And I'm like, I know because last night I felt the same way. I just didn't pee myself. You know, another thing too, like about, about your course is that, you know, it makes, it makes the difference between online training and online coaching very clear. And I think that's another misconception is that online training, it is way harder than training in person because training in person, you have that face to face. And most people who train in person, they don't want nutrition. They don't really care. They want someone to talk to get a workout in. But online training usually is with a specific goal and somebody wants usually an aesthetic goal. And there's a lot of data that you have to monitor. And I think my my ability to coach online was like increased tenfold. And I'm still learning from you guys because I was like, holy shit, there's a lot that I have to monitor and take into consideration and how to know when to change stuff and everything. So can you go into more detail about that too, about like the data metrics that you guys analyze? And I know it's a loaded question, but as deep as you want to go.