Changes in the Fitness Industry

I think, you know, there's a lot of a lot of different ways we can talk about this. I think it's a it's a great time to be alive because there's so much information that you can learn, but there's also a problem that there's so much information because if you don't have a background, you don't study the physiology and the chemistry and the underlying science, you never know what's bullshit and what's not. So that makes young coaches, you know, pray to people who just want to take their money and teach them either repackage stuff that they learned from somebody that they don't understand, or they teach them all the wrong things. And, you know, a lot of guys are doing a lot of sales and marketing, but they're not, they're not good coaches. They don't know how to coach. They don't know nutrition. They don't know training. So they just repackage programs they got from somebody else that may or may not be appropriate for that person. There's no customization to it. It's all, you know, playing the numbers, playing the marketing sales funnels and all this type of thing, because they don't care if they keep clients long term, because there's always someone else that they can sell a $50 program to. and it's really watering down what we do and it's not a good thing.