Chapter 10 · Adam McCubbin
Sustainable Nutrition vs. Crash Dieting
July 03, 2018
Yeah. So that's the thing. Like if you give someone something that's really, really restrictive, they're inevitably sooner or later going, it's going to backfire. Right. And it's going to go really bad. So it's, it's really, it's really like, um, kind of common practice in our industry to basically just starve people and give them a shit ton of work. and that's not really what you want to do. And what you end up doing when you do that is you give people a horrible, horrible relationship with food and they don't understand, like the clients don't understand what nutrition even is. And so what you should be doing is kind of feeding them for the activity. So if I'm going to give you, you know, five hours of weightlifting, I need to fuel that five hours of weightlifting. Okay. Which is what most people don't do. and so if you don't feed them for that then eventually their brain is going to go you know what i really need energy so screw you i'm going to eat whatever i can find to try to get that energy back and they end up binging and they end up binging on things like we're like super sugary and and savory food so they're searching for things with a lot of calories and then they can't control themselves so you end up creating all of these uh clients that they're really good monday through Friday and on the weekends, they just go crazy. And you're looking at their, their food log and you're like, wow, Monday through Friday, you're doing really, really well. I don't understand why you can't lose weight. And they're like, I know. And then you're like, okay, let's talk about your weekend because we're friends on Snapchat and Instagram. And I saw all the shit you got into this weekend. So why don't we talk about that fucking pizza you ate? Let's talk about like the the two fucking liters of booze you drank and let talk about all this stuff that not actually in your food log and then your client like oh yeah well you know what red wine doesn have fat or carbs so it's like free calories, right? And you're like, yeah, no, that's not how it fucking works. So it's a lot better to just feed your athletes and give them just enough of a caloric deficit to get them moving in the right direction and then play the long game, you know? I would so much rather have a client dieting for six months on a 10% caloric reduction than to put them on a 30% or 40% caloric reduction for a 12-week transformation and then find out every five or six days they're going on these massive binges, which is not healthy. So I would rather take longer and do it in a healthy manner and teach my clients how to make a sustainable lifestyle change than to say, hey, we're going to fucking totally crash your shit. You're going to feel awful, but you're going to look amazing. Like something about that just doesn't resonate with me anymore. Yeah, and I think that's a big part of, I guess, the fitness competitors, bodybuilders and bikini athletes. You see them go on these restrictive diets for three, four months at a time and then they get their competition and then they're like binging on donuts and pizza for two weeks and not necessarily it's the healthiest relationship to food at all.